Fine’s memoir charts his enchantment, disillusion, and re-enchantment with the indie music scene in three dynamic stages. The former guitarist with Bitch Magnet, Coptic Light, and Don Caballero, Fine, now executive editor of Inc. magazine and the award-winning BusinessWeek Media Centric columnist, came to music as starry-eyed as any talented, rebellious rock wanna-be. Then the indie scene expanded, calcified, and Fine was kicked out of the band; but with the rise of the Internet, musicians have a more effective way not only to challenge the big labels, but to nurture fans—at last fulfilling the indie promise of the 1980s.
