"IF YOU BUILD IT" follows designer-activists Emily
Pilloton and Matthew Miller to rural Bertie County, the poorest
in North Carolina, where they work with local high school
students to help transform both their community and their lives.
Pilloton and Miller lead their students through a year-long,
full-scale design / build project resulting in a stunning
community farmers market that does much more than just teach
basic construction skills: it shows ten teenagers the power of
design-thinking to re-invent not just their town but their own
sense of what?s possible.